Sometimes things can be pretty depressing if you turn on the news for too long… But here at Stroodles we try to celebrate the good in the world and look on the bright side of life. So, we are going to turn our attention to some exciting and heart-warming sustainability ventures that help keep us optimistic about the future and the state of the planet!
Let’s kick off with…
The Millenial Entrepreneurs Going Green
Young professionals are taking charge of their futures and helping change the world for the better through their business ventures. Unfortunately, these millenials are having to respond to the mistreatment of our planet from previous generations. But instead of continuing down the path of harfmul industrialisation, these individuals are creating new products and operating in ways that will encourage mindful and eco-friendly consumerism.
Below we have referenced two innovative ideas from this Euronews article, which highlights several entrepreneurs and their businesses. However, we recommend reading the full article as they are all worth knowing about and keeping on your radar.
Capture — The CO2 Tracker App
Aziz and Josie set up Capture in 2019. This is an app that allows you to track, reduce and offset your CO2 footprint.
The app calculates a user’s baseline emissions and then sets a monthly target of reducing this figure by 7.6 per cent. This figure has been specifically chosen as, in order to meet the 2030 1.5 degree warming goal (based on stats from the IPCC)
Living sustainably will be as easy as counting your daily steps!
FoodCloud — Surplus Food to Charities App
Iseult and Aoibheann O’Brien founded FoodCloud, a Dublin — based online platform and app connecting British and Irish businesses with surplus food to local charities in order to tackle the issue of food waste and social inclusion.
Retailers on the FoodCloud system upload descriptions of surplus dry and canned goods and charities then receive a notification telling them that food is available for collection.
To date, this enterprise has saved approximately 20 thousand tonnes of food, saving charities more than €61.5 million.
Out with the NEW, in with the OLD: How Designers are making their Spring 2021 collections with recycled fabrics
COVID has forced many businesses to reinvent themselves and change direction. And the fashion world has been no exception. Couture had to pause to make way for more sweatshirts and joggers and tailored suits were put on hold, replaced with hoodies!
Beyond the creative challenges, cash flow came to a grinding halt for many designers. Retailers canceled their pre — fall orders, saddling labels with mountains of unsold inventory, and clothing sales hit record lows in the spring of 2020. For those who wanted to show something unique and new the only option was to get resourceful and creative. Many used leftover materials from seasons past, reviving old patterns, and working with their hands rather than machines. Lots of sewing, draping, embellishing, and dyeing garments at home.
This article on Vogue describes how designers like Gabriela Hearst and Marina Moscone have shifted their creative process to put sustainability in the driving seat. They are paving the way to inspire their peers to reuse and repurpose fabrics in order to avoid as much waste as possible.
Sandra Capponi, the cofounder of Good on You, the site known for rating brands’ sustainability efforts, says that consumers have a huge part to play in this move towards greener production. Our hopes are that Gen Z shoppers continue with their demands for transparency from fashion labels about their production processes, their treatment and payment of workers, and the overall climate impact they are making.
LEGO & Paper Bags
The much infamous brick-building game loved by millions of children is taking steps towards reducing single — use plastic in its packaging. Lego says it will invest a staggering £310m in sustainability over the next three years in the effort to replace the clear plastic bags with easy — to — open recyclable and sustainably sourced paper bags — certified by the Forest Stewardship Council — as part of a new trial.
The Lego Group Chief Exec said that this shift towards using paper bags has been pushed by kids around the world who sent many letters to the company asking to remove the single — use plastic packaging. We are so thrilled to see youngsters getting passionate about climate issues! This goes to show that you are never too small to make a difference.
Read the full article about LEGO’s sustainable steps on The Guardian
Thank you for reading! We hope you feel inspired by these projects, apps, and commitments by companies and individuals to create a happier, healthier and greener world.
Stroodles Team x